About the project
In 2020, Jarcore Studio was approached by Mads Maler, a Danish painting company, to design their new logo. The company wanted a fresh and modern look that would appeal to their target audience of homeowners and businesses in Denmark.
After conducting research on the competition and analyzing the company’s values and mission, Jarcore Studio came up with several concepts. The final design featured a clean and simple font with a paintbrush stroke forming the a circle heading the company name. The color palette consisted of green, representing the company’s commitment to environmentally friendly painting practices.
Finally the client approved the design, using it on the website, social media, and company vehicles. The updated branding attracted eco-conscious customers.
This added a touch of creativity to the otherwise clean and simple design, further enhancing the company’s brand image. The success of the logo redesign demonstrates the importance of understanding a company’s values and target audience in creating effective branding.
Overall, Jarcore Studio’s collaboration with Mads Maler was a success. The new logo design not only helped the company’s branding but also contributed to their business growth. It was a great example of how effective design can have a real impact on a company’s success.